We were tasked with creating a brand identity for a subscription box that provides people with the tools and gear recommended for maintaining a healthy lifestyle. The client wanted the design to be appealing to both men and women, ensuring it felt inclusive and accessible to a broad audience. The logo should convey growth, transformation, and balance through a dynamic yet harmonious design, using shades of blue and pink to evoke calmness, stability, and warmth, while fostering a positive emotional connection with the brand.